Social Business

This was one of the books that opened my mind and made me think out of the box. I think we are in a unique moment of transition...trying to plan our business plans taking into account social and environmental issues not only for good corporate marketing but to make a substantial change in this new era of opportunity.

Yunus dixit:"Economists chose a single dimension of human beings and built entire business theory on the basis of selfishness"

I recommend this book to all who want to start a venture or want to read something we do not yet learn in schools.